SCONUL model for analysis, organisation and evaluation of info-documentary content: media influence in public opinion image formation concerning performance and activity of the police.

Abstract

The Internet, web pages, social media networks, search engines, wiki encyclopedic platforms have changed the traditional landmarks of information and communication.

This paper is a descriptive research. The study focused on how the general public, received media content regarding the activity and performance of the Romanian Police.        

We wanted to identify if the public image is distorted in the presentation of the media message and also if we are dealing with an informed public, which recognizes "fake-news", subliminal messages, persuasion and manipulation techniques and which its conclusions are based on personal experience or more extensive documentation.

To achieve the main objectives, we used as a research method, the opinion poll (survey) based on the questionnaire.

The main results obtained were:

        The target audience is an informed audience, 62% of respondents accessed media content about police activity in the last week.

        The main information channels are the Internet (web pages, websites, blogs) - 41.4% and social networks (another component of the Internet) - 24.3%. The third option private televisions - 20%. The national radio and television as a vector of information has a minimal role - 11.4%.

Assessment of the correctness of the media message - 31% of respondents believe that the media show objectivity in presenting news about police activity, and 38% are concerned about the impartiality and correctness of the broadcast message (to a small or very small extent).