http://rrbsi.ro/index.php/rrbsi/issue/feed Revista Română de Biblioteconomie și Știința Informării = Romanian Journal of Library and Information Science 2021-12-17T13:14:53+02:00 Angela Repanovici editors@rrbsi.ro Open Journal Systems <p><em>Revista Română de Biblioteconomie și Știința Informării/Romanian Journal of Library and Information Science </em>(ISSN 2559-5490, ISSN-L 1841-1940, DOI: <a href="https://doi.org/10.26660/rrbsi" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=ro&amp;q=https://doi.org/10.26660/rrbsi&amp;source=gmail&amp;ust=1503558792476000&amp;usg=AFQjCNF6Y6ynQQOTkuk7-gkvx4tWTWArlw">https://doi.org/10.26660/rrbsi</a>) is a quarterly, peer-reviewed journal, edited since 2005 by the Romanian Library Association, as one of the main Romanian serial publications in this field. Starting with 2017, <em>RRBSI </em>became an e-only, open access journal.</p> <p> </p> http://rrbsi.ro/index.php/rrbsi/article/view/116 CITY BRANDING AND UNIVERSITIES: THE CHALLENGE OF A JOINT COMMUNICATION STRATEGY 2021-12-02T10:15:20+02:00 Madalin Groza madheartofficial@gmail.com Maria Gherghinoiu maria.m.gherghinoiu@gmail.com Claudiu Coman claudiu.coman@unitbv.com <p>City branding is a hot topic in both tourism and marketing, and its impact may be seen in both. While tourism is concerned with city branding because it can help locations attract more tourists and generate more revenue, marketers are looking for innovative strategies to promote, position, and differentiate city brands in order to obtain a competitive advantage in this saturated market. On the other side, city brands might bring benefits in terms of customer consumption behavior, as customers are more aware than ever before and have a plethora of options to choose from, but they have less time at their disposal, and these selections are often fraught with risk. Although city brand strategy can take many different directions (culture, entertainment, seasonal tourism, etc.), cities with a strong academic center can benefit from a partnership between the city's communication strategy and the local university's communication strategy, leveraging co-branding to gain an advantage and attract more people to the city. We chose the city of Brasov, Romania, for this topic since it is home to a renowned university.</p> <p>The aim of this study is to find out more about students' perceptions of Brasov's city brand in order to see whether we could employ them as brand ambassadors in a future city branding plan, as well as if the university could be used as a co-brand in this campaign.</p> 2021-12-17T00:00:00+02:00 Copyright (c) 2021 Romanian Library Association http://rrbsi.ro/index.php/rrbsi/article/view/114 Modelul SCONUL de analiz?, organizare ?i evaluare a con?inutului info-documentar:Influen?a media în formarea imaginii opiniei publice despre perforaman?a ?i activitatea poli?iei. 2021-11-21T21:22:29+02:00 Adrian Tuliga adituliga@gmail.com Claudiu Coman claudiu.coman@unitbv.ro <p>The Internet, web pages, social media networks, search engines, wiki encyclopedic platforms have changed the traditional landmarks of information and communication.</p> <p>This paper is a descriptive research. The study focused on how the general public, received media content regarding the activity and performance of the Romanian Police.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>We wanted to identify if the public image is distorted in the presentation of the media message and also if we are dealing with an informed public, which recognizes "fake-news", subliminal messages, persuasion and manipulation techniques and which its conclusions are based on personal experience or more extensive documentation.</p> <p>To achieve the main objectives, we used as a research method, the opinion poll (survey) based on the questionnaire.</p> <p>The <em>main results obtained</em> were:</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The target audience is an informed audience, 62% of respondents accessed media content about police activity in the last week.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The main information channels are the Internet (web pages, websites, blogs) - 41.4% and social networks (another component of the Internet) - 24.3%. The third option private televisions - 20%. The national radio and television as a vector of information has a minimal role - 11.4%.</p> <p>Assessment of the correctness of the media message - 31% of respondents believe that the media show objectivity in presenting news about police activity, and 38% are concerned about the impartiality and correctness of the broadcast message (to a small or very small extent).</p> 2021-12-17T00:00:00+02:00 Copyright (c) 2021 Romanian Library Association http://rrbsi.ro/index.php/rrbsi/article/view/117 Technology-mediated communication by smart devices versus direct communication to preadolescents and adolescents during pandemic isolation 2021-11-21T21:23:38+02:00 Corina Ionela Bănică (Pufu) pufucorina@yahoo.com Claudiu Coman claudiu.coman@unitbv.ro <p><strong>Martin Luther King said that "people hate each other because they are afraid, they are afraid because they do not know each other and do not know each other because they do not communicate!"</strong></p> <p><strong>&nbsp;What does communication mean in a world where advanced technology unites peoples and continents from diametrically opposed parts of the globe?</strong></p> <p><strong>What does it mean to communicate in this century, decade and especially, in the last two years, since, on a planetary level, the outbreak of the Covid pandemic has kept us all in our homes and radically transformed our usual way of relating?</strong></p> <p><strong>Direct, face-to-face, authentic communication, based on the mimic and gestural perception of each other's emotions and intentions, say mental health specialists, is the key to healthy human relationships.</strong></p> <p><strong>The lack of direct communication has pushed people into an area of mental fragility, insecurisant and anguish. The symptomatology with which adults and children present themselves in the psychological offices since the outbreak of the pandemic, described in the clinical trials during the last two years, confirms the hypothesis of this article, according to which, the isolation has determined the increase of the general anxiety among the Romanian population.</strong></p> 2021-12-17T00:00:00+02:00 Copyright (c) 2021 Romanian Library Association http://rrbsi.ro/index.php/rrbsi/article/view/115 OUTDOOR TOILETS BETWEEN COUNTRY BULLYNG AND THE PERSPECTIVE OF A POSSIBLE BLACKOUT 2021-12-02T10:14:48+02:00 Diana Scarlat ancad.scarlat@gmail.com <p align="JUSTIFY"><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="ro-RO">The existence of bullying is certain at the level of country or popolations who have old traditions and a large percentage of the communities who chooses living in rural areas, on principles related to the traditional way of life. This traditional style also involves autonomy in terms of infrastructure: the toilet outside the house, in the yard, the households having their own source of water, septic tanks instead of sewerage and even transport with animals and traditional wooden vehicles. The purpose of our study is to measure the perception of those people regarding the reflection of their image in mass-media and social media. T</span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="en-GB">he toilet in the yard </span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="ro-RO">(outdoor) had become subject for</span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="en-GB"> bullying and public sham</span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="ro-RO">ing</span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="en-GB">, not only as an indicator for economy. </span></span></span><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><span lang="ro-RO">The research uses both empirical and theoretical methods, qualitative and quantitative: Analysis of statistical data and case studies, as well as the Sociological Survey. The main hypothesis from which the research have started in this research is that people who still have a toilet outdoor perceive this as a necesity for autonomy and they also perceive the news about this subject in mass-media and social media as bullyng and public shaming.</span></span></span></p> 2021-12-17T00:00:00+02:00 Copyright (c) 2021 Romanian Library Association http://rrbsi.ro/index.php/rrbsi/article/view/113 The media influence in the impact of The Beatles cultural movement on different generations 2021-12-05T19:55:31+02:00 Vlad Bătrânu-Pințea vlad.batranu@unitbv.ro Claudiu Coman claudiu.coman@unitbv.ro <p><em>This paper aims to analyze, in addition to the traditional already cataloged impact of the famous band The Beatles on history and humanity in general, what were or may be the main fundamental factors in the development of notoriety and good knowledge on the subject of the part related to the media, and what impact or influence it has, directly, on the topic thought and debated. This type of approach allows for a better understanding of certain phenomena (including what was the basis for the steep rise in popularity of the band, which were the key factors that contributed to these characteristics. Through The Beatles, many people, who are also fans, build a better understanding of themselves and shape their behaviors but also build lifestyles. This can be means of resilience to various stressors that can appear in a person’s life throughout the years.</em></p> 2021-12-17T00:00:00+02:00 Copyright (c) 2021 Romanian Library Association